Why Stable Genius exists

Because good equestrian businesses deserve better marketing than “Stable available, DM for details.”

Stable Genius is an AI-powered business sidekick for UK equestrian businesses. It gets to know your business and helps you work out what to do next. Built in Essex by marketer Lisa Fawcett.

Who's behind it

Stable Genius was built by Lisa Fawcett, a qualified equimotional facilitated coach and operations manager who has spent over ten years as a social media manager for businesses across a range of industries. Horse businesses kept asking her the same question: what should I actually post, and will it sell anything? Most marketing advice is written for people with an office and a content team. This is written for people with a yard, a phone and ten spare minutes after the last haynet.

What we believe

Honest by default. No fake reviews or invented urgency.
Horse welfare first. Always.
Your voice, not ours.

Who it's for

Livery yards, riding instructors and coaches.
Clinics, venues and equestrian retailers.
Saddle fitters, photographers, transporters and anyone else who sells to horse people.